40% of people report being 'annoyed' after just 3 repetitions of an ad.

Mobile users find vertical video ads 13% easier to process. Prospects are 24% more likely to recall an ad that includes a metaphor. Prices placed below your products are perceived as 9% cheaper vs when placing them above. People process product images 27% faster when the products face the center of the ad. Using slow motion videos in your marketing can increase the price your customer is willing to pay by 11%. Shocking your audience with surprising copy can improve click-through rate by up to 74%. Placing your product image alongside the problem it solves can make prospects 26% more likely to buy. Keep it simple – copy that includes complex or technical language is 16% less likely to convert. Rounded CTA buttons result in a 17% higher click-through rate vs their square-edged counterparts. Customers are 36% more likely to buy personalized recommendations than best sellers. A/B testing isn't just a buzzword – brands that test rigorously are proven to perform 30% better vs those that don't. Adding light reflecting off a product can increase that product's attractiveness by 17%.