Effective Date: 11th December 2024

Creative Effectiveness Limited trading as CreativeScore ("we," "us," or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you use our Software-as-a-Service ("SaaS") platform and associated services ("Services"). In addition tells you about your rights and how the law protects you.

By accessing or using our Services, you agree to the collection and use of your information in accordance with this Privacy Policy.

1. Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

• "Account" means a unique account created for You to access our Service or parts of our Service.
• "Country" refers to Creative Effectiveness Limited trading as CreativeScore and registered in England & Wales.
• "Cookies" are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.
• "Device" means any device that can access the Service such as a computer, a cell phone or a digital tablet.
• "Personal Data" is any information that relates to an identified or identifiable individual.
• "Service" refers to the Website.
• "Service Provider" means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.
• "Usage Data" refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
• "Website" refers to creativescore.ai, accessible from https://creativescore.ai
• "You" means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

2. Information We Collect

We collect different types of personal data to provide and improve our Services, including:

• Personal Identification Information: Name, email address, phone number, Address, State, Province, ZIP/Postal code, City, billing information, and other details required for account registration or subscription management.
• Usage Data: Information about how you use our Services, including IP address, browser type, device information, operating system, diagnostic data, and other user interactions.
• Payment Information: Credit card or bank account details processed via our payment provider or bank.
• Communication Data: Any information you provide when contacting us through support channels or other forms of communication.

3. How We Use Your Information

We may use the information we collect for the following purposes:

• To Provide and Improve Services: To deliver and maintain our SaaS platform, manage your account, provide customer support and improve our services.
• For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.
• For Billing and Payment Processing: To process payments and manage subscriptions.
• To Communicate With You: To send updates, notifications, and marketing communications related to our Services (you can opt-out at any time).
• To Comply With Legal Obligations: To comply with legal requirements or respond to lawful requests by public authorities, including authorities outside your country of residence.
• To Ensure Security: To detect, prevent, and address technical issues, fraud, and other security concerns.
• For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

4. Legal Basis for Processing Your Data

We process your personal data based on the following legal grounds:

• Contractual Necessity: To fulfill our contract with you and provide our Services.
• Legitimate Interests: To pursue legitimate business interests, such as improving the Services including accuracy and maintaining security.
• Consent: Where necessary, we may process your personal data with your explicit consent.
• Legal Obligations: To comply with applicable laws, regulations, or legal obligations.

5. Data Sharing and Disclosure

We may share your personal data with third parties in the following circumstances:

• Service Providers: We may share your data with trusted third-party providers who help us operate our platform, process payments, or provide support services. These providers are contractually obligated to protect your data and only use it for the purposes we specify.
• With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates may include parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
• Legal Compliance: We may disclose your information to comply with applicable laws or respond to legal requests, such as subpoenas or court orders.
• Business Transfers: In the event of a merger, acquisition, or asset sale, your data may be transferred to the new entity, subject to this Privacy Policy.

6. Data Retention

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. Once your data is no longer needed, we will securely delete or anonymize it.

7. Your Data Protection Rights

Under the UK GDPR, for which Creative Effectiveness Limited is registered with the ICO, you have the following rights regarding your personal data:

• Access: You can request access to the personal data we hold about you by use of a Subject Access Request (SAR).
• Rectification: You can request that we correct any inaccurate or incomplete data.
• Erasure: You can request the deletion of your data, subject to certain exceptions.
• Restriction: You can request that we limit the processing of your data in certain circumstances.
• Portability: You can request a copy of your data in a structured, commonly used format.
• Objection: You can object to the processing of your data, including for direct marketing purposes.
• Withdraw Consent: Where we rely on consent for processing, you can withdraw it at any time.
• Rights Related to Automated Decision Making and Profiling: You have rights in relation to automated decision making, including profiling, ensuring you can obtain human intervention, express your point of view, and contest the decision.

Please note that these rights may be limited in some circumstances, for example, if fulfilling your request would reveal personal data about another person, or if you ask us to delete data which we are required by law to keep or have compelling legitimate interests in keeping.

You can find more about these rights on the ICO’s website available at www.ico.org.uk (the “ICO Website”).

To exercise any of these rights or to raise a data privacy complaint, please contact us at customerservice@creativescore.ai.While we may impose a fee for the exercise of these rights where legally permissible and justified, be assured that any such fee will be reasonable. Additionally, we may request proof of your identity to confirm your request. This verification step is mandatory when you seek to exercise your right to access your personal data or your right to data portability, ensuring the security and proper handling of your information.

8. Security of Your Data

We take the security of your personal data seriously and implement appropriate technical and organizational measures to protect it from unauthorized access, use, disclosure, alteration, or destruction. However, please be aware that no method of electronic storage or transmission is completely secure, and we cannot guarantee absolute security.

9. International Data Transfers

If your data is transferred outside the UK or the European Economic Area (EEA), we will ensure that appropriate safeguards are in place to protect your information, in compliance with data protection laws.

10. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website and Services. Cookies are small files that are stored on your device and allow us to track your preferences and usage patterns.

We will seek your consent before placing cookies, other than those which are strictly necessary, on your device. Cookies we place on your device will expire after a period of time which we determine is reasonably needed to achieve their purpose.

We use various types of cookies on our website, each serving a specific purpose:

Strictly Necessary Cookies: These are essential for the operation of our website, enabling fundamental features like logging in or utilizing shopping cart functionalities.

Preference Cookies: These cookies help us recognize you on subsequent visits to our site, enhancing your experience by remembering your preferences. They enable features such as keeping you logged in and tailoring our site’s content to suit your needs more closely.

Analytical Cookies: We deploy these cookies to understand how visitors interact with our website, such as which pages are most frequently visited and the sequence of those visits. This information assists us in improving our website’s structure and content.

Targeting Cookies: These cookies track your usage of our website, including the pages you view and the links you click. This data helps us make the advertisements you see more relevant to your interests. Additionally, we may occasionally share this information with third parties for further targeted advertising purposes.

You have the option to disable and manage cookie preferences through your browser’s settings, but we advise against doing so. Turning off cookies can result in a less optimal browsing experience and may prevent our website from functioning as intended.

For more detailed information about cookies, including guidance on how to block them, you can visit the Information Commissioner’s Office (ICO) website at this link: https://ico.org.uk/global/cookies/. This resource provides comprehensive insights into cookies and how to manage your preferences regarding their use.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the revised effective date. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your data.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Company Name: Creative Effectiveness Limited trading as CreativeScore

Company Address: 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ

Email: customerservice@creativescore.ai